For the love of... bees, fishing, dolphins, Gaia and Summer. The Climate Coalition has just launched its online campaign based on the idea that everyone loves something that is threatened by the climate change.
Visitors to For the love of… website are encouraged to share their love and why it is threatened by the climate change. Drawing attention to unexpected things that are at risk makes people understand how climate change really affect the things they love.
The user-generated content is then to be used as additional evidence to power the campaign and lobby Governments.
Lovely idea, I think, as long as Friends of the Earth monitor users contributions and make sure the facts are correct...
What do you love? #fortheloveof
‘That was really the key, to show across the political spectrum that people are passionate about the things they love, and that together that’s something we can fight for.’
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