A rather lovely article from beinglimited.com which compares designers to modern times craftsmen.
In the old times, the craftsman strived to preserve the human touch by creating something with more personality than a mass produced goods. By injecting a little bit of themselves and their vision in the domestic goods they created, they made their creations more valuable and interesting compared to the machine made products.
In the same way, the best way to create a memorable user experience online is to make your design 'emotional', give it a human touch, a personality. And, crucially, understand your audience and what they want before you even start on the emotional design.
Designers – web designer, user interface designers, information architects, call yourself whatever you want – are the current craftsmen; we strive to safeguard the human touch in the interfaces and products we help build. We too design products, which not only connect with our audiences but also make them smile, make them enjoy the interaction – or at least so we should. Thanks to emotional design, we can actually make our designs a human touch. Emotional design can be looked at as a combination between psychology and craftsmanship where the end user is catered to and cared for. It is the feeling you have when you are at a website where you feel they are trying to go out of their way to make your life easier – because they actually are – and a website which is terrible, unbearable and unusable.
http://beinglimited.com/concept-of-craftsmanship-in-web-design/
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