Artefact Group has put together a set of 23 “Behavior Change Strategy Cards.” in order to help us designers (among others) to understand the ways in which our designs influence users behaviour and how this behaviour can be influenced further.
The cards are divided into 5 sections:
- Make it personal - The persuasive power of “me” and “my”
- Tip the scales - How perceptions of losses and gains influence our choices
- Craft the journey - Why the entire experience matters
- Set up the options - Setting the stage for the desired decision
- Keep it simple - Avoiding undesirable outcomes
Worth a look!
As designers, we can take advantage of findings from fields like behavioral economics and cognitive psychology, and become more mindful about exactly how we’re influencing people through our designs. Insights from these fields can help us better understand why people behave the way they do, design more effective products and services that positively influence behavior, and make more informed predictions about how our designs will ultimately impact people when we let them loose in the real world. The challenge is that many great insights from these fields are buried in academic papers and conference proceedings, making it difficult to incorporate them into our creative process (particularly when client deadlines are looming).
http://www.fastcodesign.com/3026399/10-tips-for-getting-customers-to-do-what-you-want#2
unknownx500
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/50f7dfcdd44fb153b05420f0/2023-06-22-14-12-33-947-649456d11f170f4787c17956.jpg)
/Passle/53d0c8edb00e7e0540c9b34b/SearchServiceImages/2022-05-12-15-54-32-158-627d2db8f636ea15f8071da1.jpg)
